About Ranch Fairy

As a lethality researcher and creator of "The Ranch Fairy" YouTube channel, I am constantly seeking to answer one fundamental question: what happens when a projectile hits the target? While much of the industry focuses on projectile efficiency, aerodynamic design, and trajectory, I prefer the perspective shared by Dr. Ed Ashby: "We don't want to know what the projectile does to the target, we want to know what the target does to the projectile." I apply this same curiosity to my passion for fishing, where I constantly explore how to catch the highest percentage of fish that bite. Achieving that goal requires attention to significant nuances and continuous, small adjustments.

Stay tuned for updates on this website as it becomes your one stop shop for all things Ranch Fairy. Future content will include, RF Merch, new collections, educational content, and reviews on products that have been tested, re-tested, and proven to be worth your investment. Simply, if its in this store, it works!